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Archive News and Press Releases 2004


Kuala Lumpur (Malaysia): On 1 January 2004, SALZBRENNER STAGETEC MEDIAGROUP incorporated a new subsidiary, giving them a base in the capital of Malaysia, Kuala Lumpur. The new office will be in charge of supporting the Southeast-Asian and Pacific regions. General Manager of the office is Mr Philip Gan, a renowned project manager and planning engineer with more than ten years in-depth knowledge of the industry. His particular expertise is in digital audio for radio and TV broadcasting as well as sound reinforcement and public-address systems – the main areas in which the SALZBRENNER STAGETEC MEDIAGROUP is active. Apart from Malaysia, China and Japan are primary target markets. However, markets such as Thailand, South Korea, Singapore, Indonesia, and Taiwan will be developed from the Kuala Lumpur base. The new SALZBRENNER STAGETEC MEDIAGROUP office will also be responsible for Australia.

Currently supported by a team consisting of four qualified engineers from the area, Gan will intensify sales efforts on behalf of the MEDIAGROUP in the Southeast-Asian and Pacific regions and enlarge the distribution network. All projects are now managed directly from Kuala Lumpur: Planning, installation, deployment, and service. The new team, together with the Asian distributors, has lost no time in mak-ing their mark: The very first three AURUS consoles for Asia have just been ordered!

In the Asian countries, radio and TV studios as well as theatres are currently undergoing the major change from analogue to digital tech-nology. Gan has a positive view of the opportunities this offers, »Be it NEXUS-based digital audio-routing systems, the C.A.S.-range of intercom and alert systems, the DELEC intercom systems, or the AURUS digital console: Products developed and manufactured by the SALZBRENNER STAGETEC MEDIAGROUP are right on the mark for the requirements of the Asian market.«

As a partner both on the technical level and in project management, Mr Hermann Quetting will support the Asian team from the German headquarters at Buttenheim. He, too, has an exceptional understand-ing of the pro-audio market in Asia. Quetting explains the rationale be-hind establishing the new office »This strong move towards Asia is the considered response to the positive prospects for the SALZBRENNER STAGETEC MEDIAGROUP in China and the entire Southeast-Asian markets.«

The other essential underpinning to success in Malaysia is research and development, and it is a crucial factor for the latest MEDIAGROUP offspring. Special adaptations for the Asian market are as well planned as the newly designed fixed-installation product ranges. Close co-operation between the MEDIAGROUP R&D departments makes this kind of flexibility a reality.